Rebranding: Time To Leggo That Logo?

Date Published:
September 25, 2022
Summer Stirling


All the big kids have done it; Pepsi, Twitter, Google:

So, should you?

How do you know when it’s time to rebrand?

Many, if not most business owners and entrepreneurs don’t put enough time, thought, money, or talent into their first logo or brand colour decisions. 

In time, a poorly designed logo begins to look outdated, difficult to see clearly, or a challenge to size properly with different resolutions. 

Or heck, maybe it’s just plain obscene!

Who did this???

Perhaps, your business has evolved or taken a different focus, and now your logo no longer represents what you or your company are doing. 

Hey, it could have been Zuckbook.

Thankfully, just like that orange shag rug from the 70s, your branding can easily be renovated.

If it is time for a makeover, get a professional to do it. Your logo is not something you’d want to skimp on… unless you want to rebrand more times than the golden arches.

Your mission should you choose to accept it:

Take a good look at your branding colours, fonts, and logo,  intuition will tell you if it’s time for an update.

And remember, your logo is often the first impression you make on potential clients.

Try not to make it look like a 🍆