Drive Sales & Reduce Delayed Attribution With Facebook and Instagram Shops

Date Published:
August 3, 2022
Emma Carver

With Facebook and Instagram checkout, it’s now easier than ever to give your customers a seamless purchase experience without having to even leave the app.

Customers can browse through your products and can securely checkout with just a few clicks. The added benefit? This means there are even fewer pathways for Facebook to navigate through (and get lost in), meaning far less attribution delay; Instead of Facebook having to pull data through an Apple device and then redirect through your Shopify store, your purchases are tracked directly in Facebook. On that note, your inventory and orders will automatically sync with your Shopify account, so there’s no extra work on your end.

This method helps to ensure there isn’t a lack of communication, which is especially important because of Apple’s recent iOS14 update, which has resulted in immense delayed attribution that all marketers are currently in a face-off with.

So, how do you set up your Facebook and Instagram Shops? You don’t... If you're a client of ours, that is. We have gone ahead and set this up for all our current clients. On the flip side, if you’re not a customer of ours, then head on over to this handy-dandy link to get started.

Lastly, another added benefit of setting up Facebook and Instagram Shops is that you’ll get access to tools like Product Launches, which lets you build customized product collections for customers to preview and launch them exclusively on your shop.

You’re also going want to act fast on this one. Facebook has announced that they will be waiving their 5% selling fee through the end of the year, so get those Shops set up and take advantage of having zero associated costs through December 31st, 2021.

That's all for now. Happy selling!