🎵 It’s the most wonderful time of the year 🎵… Especially for online sales! 

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Black Friday is nearly here, and eCommerce is about to get wild! 

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The market is flooded with all the latest must-haves and “didn’t know you needed” items. Sale banners are flashing across the screen. The competition is tougher than the reindeer games. 

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Is your online storefront looking as shiny and polished as a Christmas bauble? 

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This isn’t the time of year for #tbt or recycled images. Get your best camera ready and give yourself a day or so to play photographer.

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Take a look at a few festive photo ideas below:

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Deck the Halls… With Colour

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Even if your aesthetic is black and white, consider adding some festive colour to your backgrounds or lighting. A pop of red or a string of Christmas lights can add a whole lot of magic to a simple photo setup, especially using glass or other reflective items.

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Dasher, Dancer, Prancer, and Juxtaposition

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Make your product pop with an opposing backdrop. Selling a fuzzy teddy bear? Have him lean against smooth shiny gift wrap. Dropping the latest hot tea flavours? Photograph a steaming mug of your brew outside in some crisp snow. Hard on soft, bright on dark, warm on cold. You get the idea.

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Baby, It’s Cold Outside

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So bundle up and take your products outside! Using a fresh snowfall or a frosty forest as a backdrop adds a perfectly festive feeling. 

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Holiday Gatherings

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If you have an extensive line of products, consider bundling items together in creative ways. Many times you may only have one glance from a customer before they scroll on, so having some variety in one image can widen your chances to pique their interest.

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Think Outside the Gift Box!

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Pay the mall Santa to pose with your hottest seller. Pull all your sweaters out for cozy background fabric. Bake yourself some gingerbread props (also a great snack for when you’re done). Borrow a reindeer from… wherever reindeer live. 

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Just get nut-cracking! 

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Like Rudolph’s nose, we’re always here to guide you. Set up a call below for bright marketing solutions.

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