3 Digital Advertising Trends to Watch Out for in 2023

Date Published:
January 4, 2023
Brock Jones

The year 2023 may be just around the corner, but it's always early enough to start thinking of new and creative ways to boost your marketing strategy. 

As technology advances and consumer preferences change, in-house marketers and advertising agencies must stay ahead of the curve and look for the latest trends to ensure their campaigns remain successful. Here are three hot trends to watch out for that could revolutionize your marketing initiatives in 2023.

1. Influencer Marketing Will Continue to Boom in 2023

Influencer marketing is predicted to grow significantly in 2023 and beyond. Currently, businesses are seeing an average return of $5.20 for every $1 they spend on influencer marketing, so it's clear why this type of marketing is becoming increasingly popular.

In the past, only a few brands used influencer marketing, but now it's used by almost every digital business. Influencers, such as those on Tiktok, Instagram, and YouTube, have the potential to significantly increase the return on investment for companies that collaborate with them.

That being said, brand marketing managers must be mindful of who they select as their influencers to maximize their marketing efforts. It is essential to pick the right people who are connected to the right audience and have the potential to reach a large number of people. 

Moreover, companies must ensure that the influencer's image aligns with their brand. With the emergence of cancel culture, influencers with questionable values can easily cause the ruin of brands just as much as they can boost them.

2. Brands Will Need to Provide Faster Gratification for Their Customers

In today’s digital age, customers are more powerful than ever. They have access to a wealth of information and products, making shopping and finding the best deals easier. As a result, customers expect to be able to get what they want quickly and easily. This means that businesses and their advertising agencies must be prepared to provide instant gratification to keep up with customer demand. 

At the same time, it’s important to remember that instant gratification isn’t just about providing fast service. It’s also about providing a high-quality service. This means taking the time to ensure that customers get the best possible experience. This could involve sending follow-up emails to keep customers in the loop or offering personalized discounts or promotions.

3. Businesses Will Need to Be More Proactive toward Data Collection

In 2023, businesses will likely become increasingly proactive in gaining customer insights. This could involve using methods like designing forms to gather data from customers. Businesses can use this information to shape future product launches or services, giving businesses an edge in the market.

Organizations now have to be increasingly creative when it comes to collecting data. With more stringent privacy laws in place, businesses and their advertising agencies must find new and innovative ways to acquire the information they need to remain competitive. This could involve leveraging alternative data sources or utilizing more advanced analytics techniques.


2023 is fast approaching, so marketers need to start thinking ahead of the curve. To remain competitive, in-house marketers and advertising agencies should look for new and creative ways to make their marketing strategies more successful, as technology and consumer preferences are constantly changing. 

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