Debunking 3 Myths People Tend to Believe about Facebook Ads

Date Published:
January 20, 2023

There are a lot of false ideas or beliefs about running successful Facebook ads. These mistaken beliefs can lead to poor investment returns, spending too much money, and not properly optimizing ads. Common beliefs such as Facebook ads being too expensive or needing to get as many followers as possible on your page are actually preventing you from achieving success with your ads. And the only way to fix this is to know the ongoing myths and what the truth actually is.

Today, we're going to debunk a couple of Facebook Ad myths to help you get the most out of it:

Myth 1. Facebook Ads Guarantees Success

Facebook ads may be a great way to get your message out, but they won't guarantee success. To get the most out of your ads, you need to put in the time and effort to create a well-thought-out strategy, choose the right target audience, and optimize your ads for the best possible results. Don't expect to have every ad go viral and make you a ton of money; instead, focus on achieving a good return on investment.

Creating a viral campaign is possible, but it doesn't happen automatically. With the right planning and strategies, even low-budget Facebook videos can get a lot of views. It is important to reach a large audience, but more importantly, you want to reach the people most likely to be interested in your product or service.

Myth 2. Relevance Is the Most Important Metric

Facebook relevance score is a measure of how well your ad relates to the audience it is targeting. If your relevance score is high, it means that your ad is more likely to be shown to your target audience and your cost per click is likely to be lower. A score of 7-10 out of ten is the optimal score, meaning that your ad is likely to be shown more often to the right people and with a lower cost per click.

However, for those saying it is the most important metric, that's a bad assumption. It's essential to bear in mind that ROI is the ultimate metric to measure the success of your campaigns. If you focus on it, you can make sure that the money you are investing in ads is actually converting and that you are achieving your desired goals. ROI metrics are key to staying within the budget you have set and making sure you reach your objectives.

Myth 3. Success Only Comes after Popularity

Many of us are enticed by fame and fortune, and the more followers we can get on social media, the better. Of course, this also applies to businesses. We may feel that if we pour money into gaining followers, we will be rewarded with more sales, but this isn't necessarily true. Investing in followers may not be the most efficient use of resources, and it may not guarantee the desired sales.

So, rather than aiming to be the most popular brand, it's important to focus on reaching your conversion objectives. Whether email sign-ups, promotional conversions, or raising awareness for a new product, plan your campaigns with these goals in mind. You may still gain page likes from your campaigns, but these are bonuses and typically link to your page rather than an ad URL.


These are just some of the many myths out there that may be plaguing your Facebook Ads efforts, from thinking that a huge budget is required to succeed all the way to avoiding the help of professionals. These myths will do nothing but hurt your campaign, so spend time searching for the truth from the misinformation to take your campaign to the next level.

Digitl Inc. is a leading eCommerce ad agency that helps businesses grow their online sales effectively and consistently. If you are looking for a Facebook Ads agency to help you grow your presence on Facebook, work with us today!