When it comes to Facebook ads, there are a few things you want to avoid doing if you want your ads to be successful. Here are four things not to do when making Facebook ads:
This should be pretty obvious, but unfortunately, it still happens all too often. Don’t try to trick your audience into clicking on your ad by using misleading images or headlines. Not only will this irritate your potential customers, but it will also reflect poorly on your brand.
Your potential customers are always looking for new blog content that is relevant to their interests. By writing a detailed blog section, you can attract new readers and keep them coming back for more. Be sure to update your blog regularly with fresh content to keep your readers engaged.
Another big no-no when it comes to Facebook ads is using low-quality images. Remember, your ad is competing with a lot of other content in the News Feed, so you want to make sure your image is high-quality and eye-catching.
When it comes to Facebook advertising, one of the most important things to keep in mind is to use high-quality images. Your ad is competing with a lot of other content in the News Feed, so you want to make sure your image is high-quality and eye-catching. Additionally, avoid using low-quality images, as this will reflect poorly on your brand.
Another mistake to avoid is using irrelevant images. Remember, your image is the first thing people will see, so you want to make sure it’s relevant to your offer or product. For example, if you’re selling a product that helps people lose weight, your image should be relevant to that.
Using text-heavy images is another thing to avoid. Facebook has a 20% text rule, which means that your image can only contain 20% text. If your image contains more than 20% text, your ad may not be approved.
Clickbait is another big taboo practice when it comes to Facebook advertising. Clickbait is defined as “a headline or description that is designed to entice people to click on a link without giving them all the information they need to make an informed decision.”
For example, a clickbait headline might be “You Won’t Believe What This Dog Did!” or “This One Simple Trick Will Help You Lose Weight Fast!” Clickbait is not only annoying, but it’s also not effective. People will see right through it and will be less likely to click on your ad.
You should also avoid using stock images. Stock images are generic images that can be found online. While they might be tempting to use because they’re free, they’re also not very effective. People can tell when an image is a stock image, and it will make your ad look less credible. If you want to use images in your ad, make sure to use original images that are relevant to your business.
When you use all caps in your ad, it looks like you’re shouting. This is not only annoying, but it’s also not effective. People will be less likely to click on your ad if it looks like you’re shouting at them.
It is essential to remember that there are many things to avoid when making FB Ads. Firstly, do not use misleading or exaggerated language as this can create a negative impression of your business. Secondly, do not target too broad of an audience as this can lead to a low return on investment and a lack of engagement.
Thirdly, avoid using stock images or overly-generic images as these can appear unprofessional and generic. Lastly, avoid creating too many ads as this can lead to a decrease in performance. By following these tips, businesses can ensure that their FB Ads are effective and engaging.
If you are looking for help on how to advertise on Facebook, contact Digitl Inc. We aim to help you run profitable paid ads every month, providing your business with a reliable revenue stream and reducing your overall workload.