13 Things to Do to Produce Facebook Ad Copy That Converts

Date Published:
February 14, 2023
Brock Jones

Creating a compelling Facebook ad copy can be a difficult task. It requires careful planning and thought to ensure your ad copy conveys the right message and appeals to your target audience. 

Here are 13 things to do when creating your Facebook ad copy to help ensure it converts.

1. Establish a Clear Goal

Before you start writing your ad copy, it’s essential to have a clear goal. Are you looking to drive sales, generate leads, or increase awareness of your brand? Your ad copy formed by the Facebook ads agency should reflect your plan and be tailored to reach the needs of your target audience.

2. Research Your Audience

Knowing your target audience is vital to creating compelling ad copy. Research the age group, gender, interests, and other demographics of the people you’re targeting. This will help you craft ad copy that resonates with them.

3. Use Powerful Words

People respond to words that evoke emotion. Try to use words like “incredible,” “amazing,” and “unbelievable” to capture their attention.

4. Keep It Short and Sweet

People are bombarded with ads daily, so keeping your ad copy short and to the point is essential. With the assistance of a Facebook ads agency, you can spread your message across in as few words as possible.

5. Highlight Your Unique Selling Proposition

Make sure to highlight the unique benefits or features of your product or service that set it apart from the competition. This will help capture the attention of your target audience and make them more likely to take action.

6. Include a Call to Action

Include a clear and concise call to action in your ad copy. This will help motivate your audience to take the desired action and increase conversions.

7. Use Engaging Visuals

Visuals are an essential part of any ad copy. Choose visuals that are engaging and relevant to your product or service. This will help capture the attention of your target audience and make them more likely to take action.

8. Offer an Incentive

Offering an incentive in your ad copy is an excellent aid to encourage people to take action. This could be a discount code, free trial, or something else that will attract people to take the desired action.

9. Use Actionable Language

Your ad copy should encourage people to take action. Use words that prompt people to click and make it easy for them to follow through.

10. Test, Test, Test

Once you’ve written your ad copy, it’s crucial to test it to see how it performs. Try different versions of the ad copy and measure the results to see which works best.

11. Focus on Benefits

People don’t care about your product or service, they care about the benefits they will get from it. Focus on how your product or service can help them.

12. Monitor Results

Once you’ve created and tested your ad copy, monitoring the results is essential. Keep an eye on clicks, impressions, and conversion rates to see how your ad performs.

13. Track Performance

Once you’ve launched your ad, tracking its performance is essential. This will allow you to see which elements of your ad are performing well and which could be improved.


Creating a compelling Facebook ad copy that will convert customers is a complex process. It requires you to know your customer, target your audience, and make an offer that will appeal to them. Additionally, you should focus on the headline, use visuals, and create a sense of urgency in your ad. Keep the copy short and sweet, use a call to action, and test different ad versions. By following these seven steps, you can create an effective ad that will convert customers.

Digital Inc is a highly reliable and efficient e-commerce ad agency that is dedicated to helping businesses grow their online sales. Through our turn-key solution, we provide companies with a reliable revenue stream and reduce their overall workload. If you have any queries or want to know more about our Facebook ads agency services, please do not hesitate to contact us.